MKT 421 Week 2 - DQ 3
3. Read Case Study # 10 Murphy’s Ice Land (posted in <Course Materials> in W1). Evaluate Murphy’s situation. What should Eduardo Black do and why?
Murphy’s Ice Land is an indoor ice skating rink and offers both hockey and public skating programs. Eduardo is considering expanding and improving his public skating programs in order to increase his profits. He believes that this program will generate more revenues but at the same ti