MKT 421 Week 2 - DQ 2 - 16491

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MKT 421 Week 2 - DQ 2

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DQ 2

 Read Case Study # 9 Sleep Easy Motel.  Evaluate Eng Huang’s present strategy.  What should he do?  Explain?

Currently, location of Sleep Easy Motel is at the end of a very small town which is expanding and is one-half mile away from interstate highway. Moreover, it is also away from the tourist area and there are many competitors like many nationally franchised full-service resort motels which are suitable for destination vacations. Also, Huang does not believe in sp

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MKT 421 Week 2 ...