MKT 421 Week 2 - DQ 2
Read Case Study # 9 Sleep Easy Motel. Evaluate Eng Huang’s present strategy. What should he do? Explain?
Currently, location of Sleep Easy Motel is at the end of a very small town which is expanding and is one-half mile away from interstate highway. Moreover, it is also away from the tourist area and there are many competitors like many nationally franchised full-service resort motels which are suitable for destination vacations. Also, Huang does not believe in sp