MKT 421 - Week 2 Assignments - 67231

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MKT 421 - Week 2 Assignments

Individual - Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Plan: Phase 1

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor's approval of your product or service before beginning this project.

 

Write a 1,400- to 1,750-word paper that includes the following:

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization's success
  • A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

 

Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan

 

Format your paper consistent with APA guidelines.

 

Learning Team - Weekly Reflection

Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Solution Description

MKT 421 - Week 2 Assignments

Individual - Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization's marketing strategy and tact
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Assignments.zip