MKT 421 Week 1 - Assignment- Market Definition - 16485

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MKT 421 Week 1 - Assignment- Market Definition

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Individual Assignment


Resource: University Library (Sunday)


Write a 700 - 1,050-word paper in which you define marketing. Include in your paper your


personal definition of marketing and definitions from two different sources. Based on these


definitions, explain the importance of marketing in organizational success. Provide at least three


company named examples from the business world to support your explanation. Be sure to


properly cite your sources in your paper.

According to me, definition of marketing is a series of action through customers are attracted towards the product and services of a company or an organization by exploring, forecasting and satisfying requirements of their customers in a profitable manner.

Two definitions from popular sources are:

·         According to Philip Kotler, marketing is “a