MKT 421 Week 1 - Assignment- Market Definition - 16485

Solution Detail
Price: $12.00
  • From: Finance,
  • Posted on: Wed 10 Apr, 2013
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

MKT 421 Week 1 - Assignment- Market Definition

Solution Description

Individual Assignment

 

Resource: University Library (Sunday)

 

Write a 700 - 1,050-word paper in which you define marketing. Include in your paper your

 

personal definition of marketing and definitions from two different sources. Based on these

 

definitions, explain the importance of marketing in organizational success. Provide at least three

 

company named examples from the business world to support your explanation. Be sure to

 

properly cite your sources in your paper.

According to me, definition of marketing is a series of action through customers are attracted towards the product and services of a company or an organization by exploring, forecasting and satisfying requirements of their customers in a profitable manner.

Two definitions from popular sources are:

·         According to Philip Kotler, marketing is “a