MKT 421 Week 1 - Assignment- Market Definition
Resource: University Library (Sunday)
Write a 700 - 1,050-word paper in which you define marketing. Include in your paper your
personal definition of marketing and definitions from two different sources. Based on these
definitions, explain the importance of marketing in organizational success. Provide at least three
company named examples from the business world to support your explanation. Be sure to
properly cite your sources in your paper.
According to me, definition of marketing is a series of action through customers are attracted towards the product and services of a company or an organization by exploring, forecasting and satisfying requirements of their customers in a profitable manner.
Two definitions from popular sources are:
· According to Philip Kotler, marketing is “a