MKT 421 tutorial for all DQ's - 11056

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Week One Discussion Questions

 

 

 

·         What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. DQ: 1.1

 

 

 

·         Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? DQ: 1.2, 1.4

 

 

 

·         Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? DQ: 1.3, 1.4, 1.6

 

 

 

Week Two Discussion Questions

 

 

 

·         What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy? DQ: 2.1, 5.2

 

 

 

·         What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? DQ: 2.2

 

 

 

·         What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market? DQ: 2.4

 

 

 

Week Three Discussion Questions

 

 

 

·         Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ: 3.2

 

 

 

·         Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? DQ: 3.3

 

 

 

Week Four Discussion Questions

 

 

 

·         What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? DQ: 4.1, 4.2

 

 

 

·         What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? DQ: 4.3

 

 

 

·         What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? DQ: 4.3

 

 

 

Week Five Discussion Questions

 

 

 

·         Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. DQ: 5.3

 

 

 

·         You are the marketing manager for a leading coffee chain. Your company has decided to expand into China. What are some environmental factors you must consider when marketing your coffee in China? Which one of these factors would have the largest effect on the company’s marketing strategy? Explain why. DQ: 5.1

 

 

 

·         How has technology affected marketing? What types of new technologies are organizations using to market their products and services to buyers and sellers? DQ: 5.2

 

Solution Description

 

Week One Discussion Questions

 

 

 

·         What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. DQ: 1.1

 

 

 

·         Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? DQ: 1.2, 1.4

 

 

 

·         Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix aff

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MKT 421 Weeks 1-5 DQ's.zip
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