MKT 421. Marketing Plan – Phase I. Burger King Scenario. I only need the following bullet point:
• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
Message me for details, syllabus, and complete Burger King scenario. I need this asap. I will tip good if you can get this to me sooner rather than later.
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Organizational buying is very similar to individual buyer behavior with some contextual differences. So, with the help of a strong strategy of management I will love to influence the organizational buyers and consumers who will show interest in “Whopper Bars” for sure. I will definitely Plan my management in order to attract the consumers. Some of my planning strategy will also be to great deal influenced by these. My planning will be as under: