MKT 421 - Entire Week 5 - 72409

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MKT 421 - Entire Week 5

Individual - Environmental Factors Paper

Select an organization with which you are familiar that conducts both domestic and global marketing.

 

Write a 1,050-to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
  • Explain the effect of technology.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Plan: Final Paper and Presentation

Resources: Marketing Plan: Phase 1 Paper, Marketing Plan: Phase 2 Paper, Marketing Plan: Phase 3 Paper.

 

Use the Marketing Plan Outline listed on the student website as a guide.

 

Write a 6,300-to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

  • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
  • Develop an initial sales promotion schedule.
  • Create an advertising plan.
  • Identify public relations opportunities for the product or service.
  • Analyze the effect of channel management decisions on the marketing of your selected product or service.
  • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
  • Develop a budget for your plan.
  • Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

 

Prepare a 15-to 20-minute oral presentation accompanied by 15-to 20-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper. As you are attempting to gauge the length of your oral presentation, you should use 100-120 typed words equaling a minute of presentation. As such, your speaker's notes should be a minimum of 1500 words.

 

Format your paper and presentation consistent with APA guidelines.

 

Learning Team - Weekly Reflection

Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : It is so easy now, just dump what you have on the internet, people will buy it. So what if the description is not exactly correct, juice is juice; haven’t they heard of Caveat Emptor? China is so big we ought to go there with our new line of Mexican quick meal selection there will be no competition. One thing you have to do is make sure your ads are pretty, make claims, embellish what is real; its all about this one chance to get their attention there is no such thing as deceptive marketing. The ad says it is juice, but has only 5% real juice, so what, it is juice. How about getting some celebrity? What about using puppies, and babies, get to their heart, make a sale.

 

Address the statement from the perspectives of:

You are a marketing manager for vacation rentals.

You are an executive of Mexican foods inc., putting together a presentation to your managers in the U.S.

You are newly hired marketing manager, needing to put together a plan for your new diet program.

You are the marketing manager for a leading coffee chain. Your company has decided to expand into China.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.


*Final Examination is not included in this purchase*

Solution Description

MKT 421 - Entire Week 5

Individual - Environmental Factors Paper

Select an organization with which you are familiar that conducts both domestic and global marketing.

 

Write a 1,050-to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influenc
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