MKT 421 - Entire Week 4 - 72335

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MKT 421 - Entire Week 4

Individual – Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050-to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your results

 

Summarize the different marketing components addressed in this simulation by addressing the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 3

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400-to 1,750-word paper that includes the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropiate price strategy that should be used for the product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : Logistics; have you seen the UPS ads, what is up with that, what are they saying? You got stuff coming in and stuff going out what is the big deal, put it in a box and move it. As I have said, it is all about sales, push, pull, what the difference is, and who cares. Distribution, logistics, looks like someone is trying to justify their jobs, if you need to move it get a bigger truck. Noise I guess there is noise, you can’t hear yourself think half the time and the other half is not worth listening to, what are these marketing guys thinking, or are they?

 

Address the statement from the perspectives of:

You are a marketing manager for Kellogg’s.

You are an advertising manager for Dell computers.

You are an executive of FedEx, putting together a presentation to your center managers in Europe.

You are newly hired marketing manager, needing to design new packaging of your car parts.

Solution Description

MKT 421 - Entire Week 4

Individual – Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050-to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your results

 

Summarize the different marketing components addressed in this simulation by addressing the following questions:

  • What is the relationship between differenti
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MKT 421 Week 4....