MKT 421 - Entire Week 3 - 70565

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MKT 421 - Entire Week 3

Individual – Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics.

Include the following:

 

  • Identify the areas where additional market research is needed.
  • Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 2

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

 

  • Identify the segmentation criteria that will affect your target market selection.
  • Identify your tarket market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : Product cycle, what is the big deal sell it until it can’t sell anymore here in the United States, then dump it somewhere in the world, there is always someone that will buy it. The great thing is that you can still make a profit without putting any real effort into it. New products are all right but lots of work, a lot of money and it is still something you do not make a lot of money for your efforts. One thing you have to remember no one is going to pay more, you have to be the cheapest or your sunk, no products moving off the shelves is not good.

 

Address the statement from the perspectives of:

You are a marketing manager for Pillsbury.

You are an advertising manager for Kroger food chain, determining what and where advertising should be placed in your listings.

You are a marketing student needing to set a price on the new product your group has come up with, what are some of the challenges?

You are newly hired manager of a start up company offering a new product or service, selling in China.

You are a purchasing manager for an offshore wholesale warehouse chain.

Solution Description

MKT 421 - Entire Week 3

Individual – Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics.

Include the following:

 

  • Identify the areas where additional market research is needed.
  • Analyze the importance of competitive intelligence and analysis rega
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