MKT 421 - Entire Week 2 - 67232

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MKT 421 - Entire Week 2

Individual - Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Plan: Phase 1

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor's approval of your product or service before beginning this project.

 

Write a 1,400- to 1,750-word paper that includes the following:

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization's success
  • A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

 

Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan

 

Format your paper consistent with APA guidelines.

 

Learning Team - Weekly Reflection

Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : You can make numbers say what ever you want them to say, the Gallop poll notes that the candidate is up by 8%, but what about the 9% error rate. If you need to know something just go to the internet, all you need to know is there for you just a click away. Just look at sales it is all the same, people buy something if they need it, no magic here, so what is the big deal? There is a sucker born everyday, and someone is always thinking that they can start a company or run a company better then someone else. It has nothing to do with planning, and competitive intelligence, get to it first and you win. I do not understand this target market; the market is everyone, sell it to whom ever has the money to but it. What do you mean there are different types of buyers, explain that to me.

 

Address the statement from the perspectives of:

You are a marketing manager for Nielson.

You are an advertising manager for ABC determining what and where advertising should be placed in your listings.

You are a marketing student being told that you have to take statistics as one of your classes.

You are newly hired manager of a start up company offering a new product or service.

You are a marketing manager wanting to compete with Itunes.

Solution Description

MKT 421 - Entire Week 2

Individual - Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

 

Format your paper consistent with APA guidelines.

 

Learning Team - Marketing Pl

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