MKT 421 - Entire Week 1 - 66790

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MKT 421 - Entire Week 1

Individual – Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
  • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

 

Format your paper consisent with APA guidelines.

 

Discussion Question : Marketing is just a bunch of sex, take half-naked women have them prance around, and you can market anything. What do you need meetings and planning for in this day and age? If that does not seem to work throw in some guys drinking beer and the combination will allow you to sell snow balls to Eskimos. It is all about sales, as long as it sells how we get there is not so important. The beauty of all of this is that you do not need to do any research, or plan anything special just as long as the women are perfect and the beer looks cold. As to what to offer, just offer it all, someone will buy it. I mean APPLE went into phones, why not have them go into some kind of hyped up clothing?

 

Address the statement from the perspectives of:

You are a marketing manager for Budweiser products.

You are an advertising manager for dot com enterprises attempting to get a client to go online.

You are a parent with teen-age children.

You are newly hired to work as an apprentice for a fortune 500 company.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.

Solution Description

MKT 421 - Entire Week 1

Individual – Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
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