MKT 421 - Entire Course - 72412

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MKT 421 - Entire Course

MKT 421 – Entire Week 1

Individual – Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
  • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

 

Format your paper consisent with APA guidelines.

 

Discussion Question : Marketing is just a bunch of sex, take half-naked women have them prance around, and you can market anything. What do you need meetings and planning for in this day and age? If that does not seem to work throw in some guys drinking beer and the combination will allow you to sell snow balls to Eskimos. It is all about sales, as long as it sells how we get there is not so important. The beauty of all of this is that you do not need to do any research, or plan anything special just as long as the women are perfect and the beer looks cold. As to what to offer, just offer it all, someone will buy it. I mean APPLE went into phones, why not have them go into some kind of hyped up clothing?

 

Address the statement from the perspectives of:

You are a marketing manager for Budweiser products.

You are an advertising manager for dot com enterprises attempting to get a client to go online.

You are a parent with teen-age children.

You are newly hired to work as an apprentice for a fortune 500 company.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.

 

MKT 421 – Entire Week 2

Individual – Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 1

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

 

Write a 1,400- to 1,750-word paper that includes the following:

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization’s success
  • A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

 

Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan

 

Format your paper consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : You can make numbers say what ever you want them to say, the Gallop poll notes that the candidate is up by 8%, but what about the 9% error rate. If you need to know something just go to the internet, all you need to know is there for you just a click away. Just look at sales it is all the same, people buy something if they need it, no magic here, so what is the big deal? There is a sucker born everyday, and someone is always thinking that they can start a company or run a company better then someone else. It has nothing to do with planning, and competitive intelligence, get to it first and you win. I do not understand this target market; the market is everyone, sell it to whom ever has the money to but it. What do you mean there are different types of buyers, explain that to me.

 

Address the statement from the perspectives of:

You are a marketing manager for Nielson.

You are an advertising manager for ABC determining what and where advertising should be placed in your listings.

You are a marketing student being told that you have to take statistics as one of your classes.

You are newly hired manager of a start up company offering a new product or service.

You are a marketing manager wanting to compete with Itunes.

 

MKT 421 – Entire Week 3

Individual – Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

 

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

 

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics.

Include the following:

 

  • Identify the areas where additional market research is needed.
  • Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 2

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

 

  • Identify the segmentation criteria that will affect your target market selection.
  • Identify your tarket market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : Product cycle, what is the big deal sell it until it can’t sell anymore here in the United States, then dump it somewhere in the world, there is always someone that will buy it. The great thing is that you can still make a profit without putting any real effort into it. New products are all right but lots of work, a lot of money and it is still something you do not make a lot of money for your efforts. One thing you have to remember no one is going to pay more, you have to be the cheapest or your sunk, no products moving off the shelves is not good.

 

Address the statement from the perspectives of:

You are a marketing manager for Pillsbury.

You are an advertising manager for Kroger food chain, determining what and where advertising should be placed in your listings.

You are a marketing student needing to set a price on the new product your group has come up with, what are some of the challenges?

You are newly hired manager of a start up company offering a new product or service, selling in China.

You are a purchasing manager for an offshore wholesale warehouse chain.

 

MKT 421 – Entire Week 4

Individual – Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050-to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your results

 

Summarize the different marketing components addressed in this simulation by addressing the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 3

Use the product or service you selected for your Marketing Plan: Phase 1 Paper.

Write a 1,400-to 1,750-word paper that includes the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropiate price strategy that should be used for the product or service.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : Logistics; have you seen the UPS ads, what is up with that, what are they saying? You got stuff coming in and stuff going out what is the big deal, put it in a box and move it. As I have said, it is all about sales, push, pull, what the difference is, and who cares. Distribution, logistics, looks like someone is trying to justify their jobs, if you need to move it get a bigger truck. Noise I guess there is noise, you can’t hear yourself think half the time and the other half is not worth listening to, what are these marketing guys thinking, or are they?

 

Address the statement from the perspectives of:

You are a marketing manager for Kellogg’s.

You are an advertising manager for Dell computers.

You are an executive of FedEx, putting together a presentation to your center managers in Europe.

You are newly hired marketing manager, needing to design new packaging of your car parts.

 

MKT 421 – Entire Week 5

Individual – Environmental Factors Paper

Select an organization with which you are familiar that conducts both domestic and global marketing.

 

Write a 1,050-to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
  • Explain the effect of technology.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Final Paper and Presentation

Resources: Marketing Plan: Phase 1 Paper, Marketing Plan: Phase 2 Paper, Marketing Plan: Phase 3 Paper.

 

Use the Marketing Plan Outline listed on the student website as a guide.

 

Write a 6,300-to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

  • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
  • Develop an initial sales promotion schedule.
  • Create an advertising plan.
  • Identify public relations opportunities for the product or service.
  • Analyze the effect of channel management decisions on the marketing of your selected product or service.
  • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
  • Develop a budget for your plan.
  • Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

 

Prepare a 15-to 20-minute oral presentation accompanied by 15-to 20-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper. As you are attempting to gauge the length of your oral presentation, you should use 100-120 typed words equaling a minute of presentation. As such, your speaker’s notes should be a minimum of 1500 words.

 

Format your paper and presentation consistent with APA guidelines.

 

Learning Team – Weekly Reflection

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Once you accomplished your discussions, you are to provide an individual posting meeting the criteria. This is to be posted in your learning team area.

 

Prepare a 200-500-word paper detailing the findings of your discussion.

 

Discussion Question : It is so easy now, just dump what you have on the internet, people will buy it. So what if the description is not exactly correct, juice is juice; haven’t they heard of Caveat Emptor? China is so big we ought to go there with our new line of Mexican quick meal selection there will be no competition. One thing you have to do is make sure your ads are pretty, make claims, embellish what is real; its all about this one chance to get their attention there is no such thing as deceptive marketing. The ad says it is juice, but has only 5% real juice, so what, it is juice. How about getting some celebrity? What about using puppies, and babies, get to their heart, make a sale.

 

Address the statement from the perspectives of:

You are a marketing manager for vacation rentals.

You are an executive of Mexican foods inc., putting together a presentation to your managers in the U.S.

You are newly hired marketing manager, needing to put together a plan for your new diet program.

You are the marketing manager for a leading coffee chain. Your company has decided to expand into China.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.


*Final Examination is not included in this purchase*

Solution Description

MKT 421 - Entire Course

MKT 421 – Entire Week 1

Individual – Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
  • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

 

Format your paper consisent with APA guidelines.

 

Discussion Question : Marketing is just a bunch of sex, take half-naked women have them prance around, and you can market anything. What do you need meetings and planning for in this day and age? If that does not seem to work throw in some guys drinking beer and the combination will allow you to sell snow balls to Eskimos. It is all about sales, as long as it sells how we get there is not so important. The beauty of all of this is that you do not need to do any research, or plan anything special just as long as the women are perfect and the beer looks cold. As to what to offer, just offer it all, someone will buy it. I mean APPLE went into phones, why not have them go into some kind of hyped up clothing?

 

Address the statement from the perspectives of:

You are a marketing manager for Budweiser products.

You are an advertising manager for dot com enterprises attempting to get a client to go online.

You are a parent with teen-age children.

You are newly hired to work as an apprentice for a fortune 500 company.

You can also address the statement from other directions; just ensure you note how you are addressing the statement in your comments.

 

MKT 421 – Entire Week 2

Individual – Marketing Mix Paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

 

  • Select an organization with which you are familiar and describe how each one of the elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

 

Format your paper consistent with APA guidelines.

 

Learning Team – Marketing Plan: Phase 1

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

 

Write a 1,400- to 1,750-word paper that includes the following:

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization’s success
  • A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

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