MKT 230 Week 7 - DQ 1 - 7922

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Imagine that you are a mentor to a new employee at
a marketing firm. The new employee is having trouble understanding what the term
market communication really means. Using what you have learned, explain to the new
employee how marketing communication can influence a buyer.
Respond to your classmates' answers by asking additional questions that a newcomer to
marketing might ask. Is the explanation clear? Which areas do you understand? In what
areas would you like more clarification?



Market  Communication is the *Promotion* (direct marketing, public relations) . . . created in order to influence the buyer to buy the product. Marketing Communication relates to the non-hamburger buying customer why they might want to enter a McDonalds to try a salad or a yogurt parfait. Marketing Communication "talks" to a potential customer of Kohls, Target, Best Buy to go *that* store to make their purchases because *that* store has the best value, customer relations and after sale support. Market Communication is the brochure that a bank would hand out to communicate a bank's product and how that product could improve or add to the quality of the buyers life better than another bank.

Market Communication informs a consumer of a product(s), reminds a consumer to continue to purchase a particular product (brand loyalty), persuades a consumer to switch brands, or builds a relationship with consumers.  In all cases, each communication is designed to increase product consumer share overall.



Marketing communication is an art form in that it expresses to the potential buyer what the company and the products it sells represents and what are the benefits to them specifically. By building relationships and through that, use persuasion with a mix of good information, it will create loyalty. Brand recognition is more than just a name but a symbolic reference on what others perceive it to be.


Marketing communications informs, reminds, persuades and builds.  It informs the customer about the new goods and services a company has and where the customer can purchase them.  It reminds the customer to continue to use the products that the consumers likes. It persuades the customer to choose one product over another.  Lastly it builds lasting relationships with the customer.

I understand that you are having some confusion about "marketing communication".  Let me see if I can help to clear the confusion for you.

Marketing communication takes over after the researchers have discovered the target area and customers for your product or service; this is where the demand and desire is highest.  Key thought "communication", interacting with the potential customer is a way to bring awareness, desire to purchase or use the product,.  To interact, you use the tools of the trade: blogs, television, advertisements developed solely on your product, newspapers, and special introductory offers.  Appealing packaging is a must to catch the eye of the consumer, explanation of the quality and dependability is a good way to atract the consumer, when you have got their attention, continue to up-date your marketing ideas, and remind the public that you are always improving in quality,dependability, and availability. to retain your regular customers and add new ones with the help of word of mouth advertising, because word of mouth is the best type in the end.  If several people tell several friends, "Oh, I purchased that at Target last week and It was really a great buy, just what I needed and for a good price, too.  You should try it.


Solution Description

Imagine that you are a mentor to a new employee at
a marketing firm. The new employee is having trouble understanding what the term
market communication really means. Using what you have learned, explain to the new
employee how marketing communication can influence a buyer.
Respond to your classmates' answers by asking additional questions that a newcomer to
marketing might ask. Is the explanation clear? Which areas do you understand? In what
areas would you like more clarification?



Market  Communication is the *Promotion* (direct marketing, public relations) . . . created in order to influence the buyer to buy the product. Marketing Communication relates to the non-hamb