MKT 230 week 7 CheckPoint: Integrated Marketing Communication Strategies - 13093

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1.    CheckPoint: Integrated Marketing Communication Strategies

 

The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.

 

·         Draft a 200- to 300-word response answering the following questions:

o   How does an organization establish an IMC plan?

o   What are some of the different stages a company goes through when developing its IMC strategy?

 

Solution Description

1.    CheckPoint: Integrated Marketing Communication Strategies

Attachments
MKT230 week 7 Day 5 IMC.docx
MKT230 week 7 D...