MKT 230 Week 5 - DQ 2 - 7921

Solution Posted by
3number
Solution Detail
Price: $2.00
  • From: ,
  • Posted on: Sat 14 Apr, 2012
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

Consider the products you described and classified
in DQ1. Using figure 8.3 on page 257 of the text as a guide, in what stage of product
adoption do you think each of the products fall under? Do you use similar products as
your classmates? Describe whether you agree or disagree with their assessment.


The three products from my response to DQ1 were a flattop oven/stove, Suave shampoo, and Dove milk chocolate. For the oven, I would say that it was in the evaluation stage of product adoption because the store display had a lot of information on the features that the appliance offered that helped me decide to purchase it. The shampoo was most likely in the confirmation stage because they continually advertise discounted prices, which reinforces my decision to continue purchasing that brand. I think the chocolate may be in the awareness stage because Dove advertises everywhere ?commercials, print ads, etc. Because of all the advertising, it is a well known brand. So far, I do use similar products as my classmates but will have to respond to the agreement or disagreement with their assessments until everyone posts back to this thread.


Computer - I own a Dell desktop. I love it! I classify it as a confirmation stage. I have used Dell in the past and have always been happy with it. When I was able to afford my own computer I did not hesitate to buy Dell.

Cake mix - I classify this as a confirmation as well. I only use Pillsbury and Duncan Hines brand mix, these are two brands I grew up on and today's prices are certainly another reason why I always buy them.

Cricut - I have always been a crafty and scrapbook kinda gal. I would cut my own little designs. With the Cricut, I was aware of the advertisements for almost a year before I bought my own. At first, I was not sure if I wanted to pay the price, but the time and easy to use advertisement caught my eye. I guess I went through the whole adoption pyramid. I was definitely aware with advertisements, I even recorded it on my dvr so I could look at it again and again and again! My interest confirmed that. I checked it out online and with friends. I would even go to the store and check out greeting cards and realize that I can make my own cards myself. I decided to try it and ordered the Cricut as a Christmas present for myself. With the 30 day trial with guarantee refund, I took the chance. After the first ten minutes of using it, I was hooked. I am definitely classifying this as a confirmation. And although I will spend a little more on buying supplies, it is worth it because I enjoy making my own personal cards and creative ideas. I love my Cricut!



The three products I choose in DQ 1 were hand cream, a bottle of Aquafina water and a picture frame.

The hand cream is falls into the confirmation stage.  There are so many hand creams on the market that most people have a particular brand that they go back to.  That is the same with me.  I have tried many brands and now stick to just one with aloe.

Aquafina water I have put into the trial stage.  Just because I am drinking it today does not mean I will be drinking it tomorrow.  There may be another one that costs less money.

The picture frame falls into the interest stage for me.  I bought it because it was different and it was suppose to be stronger and sturdier.


Chips - For me, this is a confirmation item.  I always buy the same type of chips, so I just grab them when I run out.  When I'm in the store, it is one of the items that the family always needs, so we often get more than one bag by accident if we haven't been eating them.


Nike SportBand - Purely interest on this one.  I was told about it by a friend who didn't really know the full story behind it, so I went to the sports store and got all of the information I needed.  I fell in love with the thought of not having to run a specific route anymore and still being able to record distance and I just had to get it.


Blackberry -  Lastly, for my blackberry, I have to say that this was awareness.  I knew that my old blackberry was a brick sized object that worked for me and as soon as they released the new ones I was aware that they were on the market.  I did wait for the price to hit $99 before jumping in, but I was craving the new version everytime it was advertised, which as we all know, was very often.


Solution Description

Consider the products you described and classified
in DQ1. Using figure 8.3 on page 257 of the text as a guide, in what stage of product
adoption do you think each of the products fall under? Do you use similar products as
your classmates? Describe whether you agree or disagree with their assessment.


The three products from my response to DQ1 were a flattop oven/stove, Suave shampoo, and Dove milk chocolate. For the oven, I would say that it was in the evaluation stage of product adoption because the store display had a lot of information on the features that the appliance offered that helped me decide to purchase it. The shampoo was most likely in the confirmation stage because they continually advertise discounted prices, which reinforces my decision to continue purchasing that brand. I think the chocolate may be in the awareness stage because Dove advertises everyw