MKT 230 week 4 CheckPoint: Customer Relationship Management - 13090

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CheckPoint: Customer Relationship Management


·         Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D.

·         Complete Appendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.

·         Post your complete Appendix D as an attachment.


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CheckPoint: Customer Relationship Management

MKT230 week 4 Appendix D.docx
MKT230 week 4 A...