MKT 230 week 4 Assignment Target Market Strategy Presentation - 10151

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   Assignment: Target Market Strategy Presentation


·         Resource: Ch. 7 in Marketing: Real People, Real Choices

·         Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.

·         Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:

    • Consumer demographics
    • Consumer psychographics
    • Consumer behaviors
    • A segment profile

·         Include detailed speaker notes and an APA-formatted reference slide with your presentation.

·         Post your PowerPoint® presentation as an attachment.


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  Assignment: Target Market Strategy Presentation


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MKT230 week 4 day 7 segmentation.pptx
MKT230 week 4 d...