MKT 230 Week 3 - DQ 2 - 7919

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Think of a product that you have seen advertised on
television, a magazine, or on the radio. Describe the product and identify two external
influences that might lead a person to purchase the product; culture, subculture, social
class, or group membership.
Consider your classmate's examples. Do you agree or disagree with their perception of
external influences about the product they described?



The product I have seen on tv that first got my attention was Proactiv. I thought, "Okay, here is another product out to sponge every cent I have...again!" So, for a year, I didn't think anything of it. When I visited my sister, she had some in her bathroom and I asked her how it was working for her, she said that it was not working very well for her and that I could take whatever was there and try it. I figured that she's giving them to me at no cost, so, I took them.

I tried it out and it worked! I love how my face feels and I could see the changes in two weeks. I called my sister to tell her and she was very surprised. That was when she told me that she didn't follow the directions and only used it once a day. I guess she should have followed the directions.

My friends have seen the changes on my face and asked me what I have been doing, I told them and now they are interested in buying it. However; I told them that they should stop by the mall and pick up a starter pack before ordering online because when you order online, it locks you in as a member and will charge your card once every two months after shipping the next months supply. This happened to me and I was not aware of it until later. So, I canceled my membership and only purchased at the mall. I might save more with the membership, but at least I control the charges on my card when I purchase the items myself rather than a monthly auto-pay that I might forget (I always do).






I cannot remember the name of the product but, it is like the 21st century pull up bar. I saw it advertised on television. This product was not just a pull up bar but the key thing is that it works on any door jam and you can do pull up, chin ups, deep push ups, and it holds you feet so you can do sit ups. When doing the pull ups or chin ups you can choose to do wide arm or close arms.  The two external influences that might lead someone to purchase this product is one the price during the commercial they ask for one price and before the commercial end they took off fifty percent and two the fact that one can get in shape using one piece of equipment. Also as a fitness cultural society this pull up bar is a motivating step in the direction of physical fitness to a better shape society.


Well, I think I have a unique situation of an advertised product.  I was driving today and I heard a rap song on the radio rapping about girls in applebottom jeans.  I have never even seen a pair of them, but when you listen to the radio, and hear the name on multiple songs, it has a certain appeal that is very close to advertising by a corporation.  I think that social status is one draw to this product because the rappers are living the good life and they are telling the masses that they like a girl wearing the clothes they are talking about.  It has to have an impact on the younger listeners to hear the name brand talked about in such a way.  Also, I think it has a subculture to it that helps to drive the brand in the retail markets.  Certain circles adopt fashions based off of their surroundings, the radio being one, and if a rapper says that they see applebotom jeans in a club, they just may want to go get a pair to wear out to the club tonight. I know this is not a serious of an advertisng tactic as many of the other posts, I just wanted to bring out a different idea to the discussion.  Enjoy! :)


Last weekend I kept seeing the same infomercial advertising an exercise DVD called "Crunchless Abs", the exercises didn't seem to difficult, someone as out of shape as me could do them.  They also stated the exercises did not only target your abs, but core muscles and lower stomach as well.  As a mother of four children, with lower back problems, and in desperate need of losing weight I really wanted to call and order the product, which they were selling for $9.99, and I did, I should get it in about two weeks.

Anyway, the next day at work I was talking to our Assistant VP, who goes to an exercise boot camp every morning at 5am, I told her about my purchase and she said she had seen the same infomercial and almost bought it herself.  Now she cannot wait to try it with me.

I think that the biggest influence that a person would have to purchase this product would be related to our society, everyone is trying to look like the models in magazines or on television and movies that we are desperate enough to try everything that comes on the market, from diet pills, shakes, and exercise videos.  Then you fall into my category, and you have people who are so tired of being overweight that you hope just once, out of all the products on the market, that one of them might actually work.


Solution Description

Think of a product that you have seen advertised on
television, a magazine, or on the radio. Describe the product and identify two external
influences that might lead a person to purchase the product; culture, subculture, social
class, or group membership.
Consider your classmate's examples. Do you agree or disagree with their perception of
external influences about the product they described?



The product I have seen on tv that first got my attention was Proactiv. I thought, "Okay, here is another product out to sponge every cent I have...again!" So, for a year, I didn't think anything of it. When I visited my sister, she had some in her bathroom and I asked her how it was working for her, she said that it was not working very well for her and that I could take whatever was there and try it. I figured that she's giving them to me at no cost, so, I took them.

I tried it out and it worked! I love how my face feels and I could see the changes in two weeks. I called my sister to tel