MKT 230 week 3 CheckPoint Consumer Decision-Making Process - 10149

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CheckPoint: Consumer Decision-Making Process


In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.


·         Complete the table in Appendix C, using Figure 5.1 on p. 142 of the textbook as a guide, by describing the stages in the decision process of a recent purchase.

·         Post your completed Appendix C as an attachment.


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1.    CheckPoint: Consu

MKT230 Week 3 Appendix C.docx
MKT230 Week 3 A...