CheckPoint: Market Planning at Qode
· Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook.
· Write a 200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.