MKT 230 Week 1 - DQ 1 - 7916

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advertising. Advertising is a part of marketing, but it is not the whole picture. What
arguments can you make against the common assumption that marketers only worry
about advertising? What are some of the roles that marketers play within an
organization?


    Marketing is used by an organization to generate revenue, advertise and in the creation of new products.  Marketing encompasses a wide array of business decisions that are essential to the success of nearly all organizations.  Marketing's' primary focus is to identify and satisfy customers in a way that helps build a solid and sustainable relationship with the customer and the marketer.
     Marketers within an organization will identify a target market sometimes referred to as a market mix.  Marketing includes communications, public relations, promotions and advertising.  It includes understanding competition and their position in the market place.  It also encompasses understanding the company's internal capabilities and limitations as well as opportunities and threats.



There is so much more to marketing than just advertising. Marketing can be more involved especially if you are going to market something internationally.  A marketer researches the place in which they are going to distribute the products. Marketers also are involved with the packaging of products and they also come up with ways to promote the products.  Many times marketers handle the market screening process. During the market screening process a marketer researches the potential retail location's basic need potential, exchange rate trends, import restrictions, price controls, government and public attitude towards buying our products, strength of competitors and finally socio-cultural forces. This screening process can also help to determine which type of advertising would be the most effective. Some of these factors do not have to be researched unless you are going to market a product internationally.


As I think back over the *very* many marketing meetings I've participated in . . . I've never heard a member of the Marketing Team say "okay, what ad can we place that will fool the consumer and take them for as much money as we can get."  As recent as today I sat in on a brainstorming session with my marketing team to discuss what value our product can offer the consumer.  While offering premium value, by the way, we need to stay without our budget, promote our product and company in a professional light at as low cost as possible to the company.  Not once did I hear the word "advertise" "ad", etc.

The discussion today centered around how to use the company's existing resources to promote the new product. We came up with lots of great and exciting ideas that were all centered around the value we can offer the consumer. As marketers we manage a budget, the administration, the selling (but only to the company's executives), the planning of the execution, the logistics, the forward planning (a plan B or C, or D) . . . these are some of the roles marketers take on.


I recently learned that marketing is not only about advertising. I learned that marketing takes a lot of research in the business, product, design, packaging, target customer, target location, advertising, etc. Marketing involves communication with the customers to sell a product to meet their needs through sales and advertising. This in return meets the needs of the company or organization the marketer's represent.


Solution Description

advertising. Advertising is a part of marketing, but it is not the whole picture. What
arguments can you make against the common assumption that marketers only worry
about advertising? What are some of the roles that marketers play within an
organization?


    Marketing is used by an organization to generate revenue, advertise and in the creation of new products.  Market