The marketing mix consists of
The purchase decision process includes the following five stages
Price is defined as
Maslow’s Hierarchy of Needs includes
The Marketing Mix
Motivation and personality both have marketing implications
Sometimes consumers don’t engage in the five-stage purchase decision process. Instead, they skip or minimize one or more stages depending on the level of involvement, the personal, social, and economic significance of the purchase to the consumer.
Consumer behavior is the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Manufacturers can only distribute products through retailers.
Low involvement purchases barely involve us and include items such as toothpaste or soap.
please see a