Mid-term exam (100%) - 20744

Solution Detail
Price: $10.00
  • From: Business, Marketing
  • Posted on: Tue 30 Jul, 2013
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

1.

The marketing mix consists of

2.

The purchase decision process includes the following five stages

3.

Price is defined as

4.

Maslow’s Hierarchy of Needs includes

5.

The Marketing Mix

6.

Motivation and personality both have marketing implications

7.

Sometimes consumers don’t engage in the five-stage purchase decision process. Instead, they skip or minimize one or more stages depending on the level of involvement, the personal, social, and economic significance of the purchase to the consumer.

8.

Consumer behavior is the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.

9.

Manufacturers can only distribute products through retailers.

10.

Low involvement purchases barely involve us and include items such as toothpaste or soap.

Solution Description

please see a

Attachments
BA280 Assessment Mid_term Exam.docx
BA280 Assessmen...