MGT599 - Strategic Management Module 3 - SLP - 10027

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Background

 

In the background materials section of this module, we discussed the process and utility of conducting an internal analysis as a means of critically assessing a company's strengths and weaknesses. One of the tools discussed in the background materials was the Resource Based View analysis.

 

Required Reading

 

Refer to the required and optional readings on Internal Analysis, the theme for this module.

 

Assignment

 

In this SLP, you will completing a modified RBV analysis of the Coca-Cola Company. You will incorporate this information into your Case analysis for this module.

 

Note: Throughout this course, you should complete the SLP before you undertake the case analysis.  Before you begin the SLP, you need to read the background materials thoroughly. 

 

Keys to the Assignment

 

·         Step One:  Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc.  Resources can be tangible or intangible.  Individually, they may not necessarily lead to a competitive advantage - it is how they are used and the synergies they create that make them strategically valuable. Give me as much information as you can find about the following as it relates to the Coca-Cola Company:

 

Tangible Resources  

 

1. Physical Resources

 

2. Financial Resources

 

3. Human Resources

 

4. Other? 

 

Intangible Resources

 

1. Technical Resources 

 

2. Intellectual Resources

 

3. Goodwill

 

4. Other (cultural, reputational, strategic alliances)?

 

·         Step Two: Distinctive capabilities are those competencies possessed by a firm that cannot be copied or can be replicated only with great difficulty or resources. Determine the distinctive capabilities of the Coca-Cola Company as it relates to as many of the following as you can:

 

1) Architecture,

 

2) Reputation, and

 

3) Innovation.

 

·         Step Three: Provide the above information in a 2-3 page paper (not including cover page or references).

 

Assignment Expectations

 

Your paper will be evaluated on the following points:

 

·         Precision - Does the paper address the question(s) or task(s)?

 

·         Breadth - Is the full breadth of the subject, i.e., all the keys to the assignment, addressed? 

 

·         Depth - Does the paper address all elements of the topic in sufficient depth?   Does it include and apply the background readings and other background resources?  Are they included as references?

 

·         Application - Are the concepts of the module appropriately applied to the subject organization?

 

·         Organization - Is the paper organized in a coherent and systematic manner?  Are headings included in all papers greater than 2 pages?

 

·         Clarity - Is the writing clear and the concepts articulated properly?  Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations? 

 

·         Referencing (citations and references) - Does the paper use citations and quotation marks where appropriate?  Are all references listed in the bibliography used and referred to via citation?

 

Tips and Suggestions

 

·         You may be concise in your presentation of this SLP.  It does not have to follow the conventions of a written Case assignment. 

 

·         Tables or bulleted lists may help you present the information concisely and make it easy for the reader to quickly grasp the information. 

 

·         Include a cover page and reference page, in addition to the 2-page requirement described above.

 

·         Include headings for all papers greater than 2 pages (basically all papers), but do not use headings as "space fillers."

 

·         Cite AND reference all sources that you use in your work, including those that you do not quote but paraphrase.  This means include citations and quotation marks for direct quotes of more than 5 words, and citations for that information which you have "borrowed" or paraphrased from other sources.

 

·         Follow TUI Guidelines for well-written papers.  Please visit: http://www.tuiu.edu/files/Well-Written-Paper.pdf if you are unsure of what those guidelines are.

 

·         Submit your analysis to CourseNet by the end of this module.

 

 

 

 

 

 

 

Solution Description

 

Background

 

In the background materials section of this module, we discussed the process and utility of conducting an internal analysis as a means of critically assessing a company's strengths and weaknesses. One of the tools discussed in the background materials was the Resource Based View analysis.

 

Required Reading

 

Refer to the required and optional readings on Internal Analysis, the theme for this module.

 

Assignment

 

In this SLP, you will completing a modified RBV analysis of the Coca-Cola Company. You will incorporate this information into your Case analysis for this module.

 

Note: Throughout this course, you should complete the SLP before you undertake the case analysis.  Before you begin the SLP, you need to read the background materials thoroughly. 

 

Keys to the Assignment

 

·         Step One:  Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc.  Resources can be tangible or intangible.  Individually, they may not necessarily lead to a competitive advantage - it is how they are used and the synergies they create that make them strategically valuable. Give me as much information as you can find about the following as

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MGT 599 Module 3 SLP.docx
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