MGT 505 WEEK 10 DISCUSSION
“Marketing.” Please respond to the following:
• Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
• Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
• Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
NOTE: FOUR DIFFERENT ANSWER VERSION POSTED CHOOSE ONE