MGT 449 Weeks 1-5 - 13793

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Week One Discussion Questions

 

·         What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. DQ: 1.1

 

·         Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? DQ: 1.2, 1.4

 

·         Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? DQ: 1.3, 1.4, 1.6

 

Week Two Discussion Questions

 

·         What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy? DQ: 2.1, 5.2

 

·         What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? DQ: 2.2

 

·         What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market? DQ: 2.4

 

Week Three Discussion Questions

 

·         Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ: 3.2

 

·         Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? DQ: 3.3

 

Week Four Discussion Questions

 

·         What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? DQ: 4.1, 4.2

 

·         What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? DQ: 4.3

 

·         What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? DQ: 4.3

 

Week Five Discussion Questions

 

·         Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. DQ: 5.3

 

·         You are the marketing manager for a leading coffee chain. Your company has decided to expand into China. What are some environmental factors you must consider when marketing your coffee in China? Which one of these factors would have the largest effect on the company’s marketing strategy? Explain why. DQ: 5.1

 

·         How has technology affected marketing? What types of new technologies are organizations using to market their products and services to buyers and sellers? DQ: 5.2

 

Week 1

DQ’s

Individual

Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

Include your personal definition of marketing and definitions from two different sources.

Explain the importance of marketing in organizational success, based on these definitions.

Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.

 

Week 2

DQ’s

 

Individual

Marketing Mix Paper     Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Describe how each element is implemented.

Identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

 

Learning Team

Marketing Plan: Phase I                Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper that includes the following:

An overview of the existing organization

A description of the new product or service

An explanation of the importance of marketing to your selected organization’s success

A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service

The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan.

Format your paper consistent with APA guidelines.

 

Week 3

DQ’s

 

Individual

Marketing Research Paper         

Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: 

Identify the areas where additional market research is needed.

Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines.

 

Learning Team

Marketing Plan: Phase II               Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

Identify the segmentation criteria that will affect your target market selection.

Identify your target market.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.

 

Week 4

DQ’s

 

Individual

Using Perceptual Maps in Marketing Simulation Summary          

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

The situation

Your recommended solutions, including why

Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.

What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines.

 

Learning Team

Marketing Plan: Phase III

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper that includes the following information:

Describe the attributes of your product or service in detail.

Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

Identify the positioning and differentiation strategies for the product or service.

Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

 

Week 5

DQ’s

 

Individual

Environmental Factors Paper

 

Learning Team

Marketing Plan: Final Paper and Presentation  

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Solution Description

Week One DQ's 

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

 

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? 

 

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

 

Week Two DQ's 

 What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy? 

 

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these compet

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