MGT 4027 Global management South University Week 5 Assignment 3 FINAL PROJECT - 18837

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Assignment 3: Final Project—Marketing/Promotion of the Acquisition by MICUS

In this week’s portion of the final project, you will research information related to the marketing and promotion of the acquisition by MICUS and provide an assessment by writing the objectives of the acquisition itself. 

Write the objectives such that you are informing potential customers of new capabilities and offerings provided by this acquisition. In these objectives, answer the following questions:

  • What are the cultural and legal factors involved in the acquisition?
  • How you will form a communication plan?
  • Which would be more appropriate: a push plan or a pull plan? What are the benefits of each?

Summarize your promotional strategy with these solutions in mind.


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