MGT 3059 Operations management South University Week 5 dq 2 - 18815

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Linear programming is a decision-making tool to help allocate resources. A recent application of linear programming is in scheduling television commercials during program breaks. Managers determine the optimal mix of commercials that meet the requirements. For example, Company B’s commercial will be shown twice during Program Y.

Assume that you are the manager responsible for determining commercials. You have run the linear program and have a solution. There appear to be multiple solutions in the feasible region. How would you choose which commercials to air during a particular program? How would you justify this solution to the management? If a new constraint was added to your program, what would you do?

Justify your answers using examples and reasoning. Comment on the postings of at least two peers.

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