Memofax, Inc., produces memory enhancement kits for fax machines. - 17499

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Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a loss. The company's contribution format income statement for the most recent month is given below:

  

 

 

 

  Sales (13,500 units at $40 per unit)

$

540,000   

  Variable expenses

 

324,000   

 



  Contribution margin

 

216,000   

  Fixed expenses

 

240,000   

 



  Net operating loss

$

(24,000)  

 






  

Required:

1.

Compute the company's CM ratio and its break-even point in both units and dollars. (Omit the "%" and "$" signs in your response.)

2.

The sales manager feels that an $6,800 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $85,000 increase in monthly sales. If the sales manager is right, what will the revised net operating income or loss? (Use the incremental approach in preparing your answer.) (Omit the "$" sign in your response.)

3.

Refer to the original data. The president is convinced that a 10% reduction in the selling price, combined with an increase of $35,000 in the monthly advertising budget, will double unit sales. What will the new contribution format income statement look like if these changes are adopted? (Input all amounts as positive values except losses which should be indicated by minus sign. Omit the "$" sign in your response.)

4.

Refer to the original data. The company’s advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $0.60 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $4,400? (Round your intermediate calculations to 2 decimal places and final answer to the nearest whole number.)

5.

Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $115,000 per month.

  

a.

Compute the new CM ratio and the new break-even point in both units and dollars. (Do not round intermediate calculations. Round your final answers to the nearest whole number. Omit the "%" and "$" signs in your response.)

b.

Assume that the company expects to sell 20,700 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Omit the "$" and "%" signs in your response.)

 

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Ch 5 Q1.docx
Ch 5 Q1.docx