1. State the opposing ethical arguments about marketing; compare and contrast these
arguments in terms of benefits and detrimental effects on individuals, businesses, and the
societies or nations in which they function. Finally, evaluate the arguments, supporting your
stance for one argument over the other. (20 points) (A 1-page response is required.)
2. You are the marketing manager for a video rental chain. You have been asked to
define the major competitive spheres within which your company will operate. Respond to the
following competitive elements as defined by Kotler and Keller (2006), Chapter 2, p. 45.
(30 points) (A 2-page response is required.)
b. Products and Applications
d. Market Segment
The Discussion Questions responses should be both grammatically and
mechanically correct, and formatted in the same fashion as the questions themselves. If there is a
Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all
resources used in your responses and document in a bibliography using APA style.