Marketing Assignment - 78240

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1. What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value. 2. Provide three examples when advertising to intermediaries might be necessary? What are the objective(s) of such advertising? 3. Read Case Study No. 22 “Bright Light Innovations: The Starlight Stove” on pages 567-568. What should be the marketing strategy of the Bright Light Innovations team for the Starlight Stove? Why? Explain the elements of the marketing strategy you propose in detail. (Note: Make sure you propose a marketing strategy and not a marketing plan.) 4. Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons
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