Market Segmentation - 64097

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pranav2008

pranav2008

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What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

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The org

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Market Segmentation J26.docx
Market Segmenta...