From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.
B corporations are ones that are around to help increase social and environmental awareness and quality of life. They bring high quality jobs to the areas where they are located and are working to change business to meet higher standards for the consumers, employees, and the environment. I believe that the best ethical theory that supports B-corps is the utilitarianism theory. The principle of utilitarianism is choosing the alternative in a given situation that produces the greatest overall good. The theory of utilitarianism not only thinks about the investors and board of directors, but thinks about the other stakeholders, such as consumers and the environment. Even though consumers and the environment are not direct stakeholders everything the business does affects them. That is why the theory of utilitarianism best supports B-corps because it involves thinking about the greater good and not just the investors.
Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activities, strategic investments, or operations.
Social responsibility is