IT 337 Internet Business Fundamentals DQ 1 and 2 Week 2 - 42213

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IT337 Internet Business Fundamentals Week 2 DQ 1 and 2

 

1.     Research and locate a source for how to create a Web marketing budget. Ensure it is a credible source. Summarize a minimum of three key points provided and explain why you chose that particular resource. Include the URL in your post.

 

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IT337 Internet Business Fundamentals Week 2 DQ 1 and 2

 

1.     Research and locate a source for how to create a Web marketing budget. Ensure it is a credible source. Summarize a minimum of three key points provided and explain why you chose that particular resource. Include the URL in your post.

 

 

 

There were three things on this site I thought important when creating a web marketing budget. The first was to know your market the web site will be catering to. Knowing the market before you start out on an endeavor or before you spend money is crazy important. Creating a budget is important knowing what market or the audience is just as important. Typically once you create a product you should know the clients that will buy the product and what will interest them.

 

Second important to me was the setting a budget, set clear guidelines for your marketing efforts so that more money is not wasted on one area of marketing. Once you have decided the market you want to target it is important to wisely determine where your budget will fall to maximize customer return.

 

Third, it is time to set goals. Set goal and return to those goals to measure progress. You know your target market and how much you want to spend on that target you now want to determine what you want from that target with a goal. Once that goal is achieved now it is time to return to that goal to update with bigger goals, this will keep the marketing efforts moving forward.

 

I choose Forbes magazine because this magazine has been around for some time and exemplifies the American way of life, capitalism. 

 

 

 

Pozin, I. (2012, June 29). 7 tips for online marketing on a tight budget. Retrieved from http://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tig