Internet Exercises 1 and 2 - 23684

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Exercises 1:

  • a. Review both of the above sites. How do the Wyndham Hotel group and Choice Hotel Group position themselves to compete with one another?
  • b. Surf both sites and describe the franchise information that is provided by each company. Which company provides the most extensive information?

 

 

 

Exercises 2:

 

  • a. All three of the above hotel companies compete for the same target population. What marketing strategies do they use to attract customers to their hotels? How do they differ?
  • b. In your opinion, which hotel company has the best marketing strategies on its Web site? Why?
  • c. What are the similarities and differences among these three companies regarding how they market their hotels versus how the Choice and Cendant hotel groups market their hotels?

 

 

 

Internet Exercise 2

 

 

 

Exercises 1:

 

  • a. Find and discuss at least two trends that are occurring in the hotel industry as defined by the consultants on this Web site: lodging-econometrics.com
  • b. Based on the news articles from Hotel Online, along with your current readings in the newspaper, textbooks, blogs, and so on, discuss a trend you believe is impacting the hotel industry and indicate why you think it is important.

 

 

Exercises 2:

 

  • a. Browse through the Web sites for the three REITs. What are the similarities and differences among them?
  • b. Who is the target market for each REIT?
  • c. What hotels and resorts are in the portfolio for each REIT?
  • d. Which of the above REITs is/are considered a “paper clip REIT”? How does it differ from a standard REIT

 

 

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