a. Review both of the above sites. How do the Wyndham Hotel group and Choice Hotel Group position themselves to compete with one another?
b. Surf both sites and describe the franchise information that is provided by each company. Which company provides the most extensive information?
a. All three of the above hotel companies compete for the same target population. What marketing strategies do they use to attract customers to their hotels? How do they differ?
b. In your opinion, which hotel company has the best marketing strategies on its Web site? Why?
c. What are the similarities and differences among these three companies regarding how they market their hotels versus how the Choice and Cendant hotel groups market their hotels?
Internet Exercise 2
a. Find and discuss at least two trends that are occurring in the hotel industry as defined by the consultants on this Web site: lodging-econometrics.com
b. Based on the news articles from Hotel Online, along with your current readings in the newspaper, textbooks, blogs, and so on, discuss a trend you believe is impacting the hotel industry and indicate why you think it is important.
a. Browse through the Web sites for the three REITs. What are the similarities and differences among them?
b. Who is the target market for each REIT?
c. What hotels and resorts are in the portfolio for each REIT?
d. Which of the above REITs is/are considered a “paper clip REIT”? How does it differ from a standard REIT