International Marketing - 20248

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International Marketing.

  1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.
  2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.
  3. Summarize the major political and financial risks associated with international marketing.
  4. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.



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International Marketing.docx
International M...