Innovative idea - 99793

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  • From: Business, Marketing
  • Posted on: Sat 17 Nov, 2018
  • Request id: # 79808
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Caribbean Flavored Coffee Shop

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Innovative idea: Opening a coffee shop in the U.S. with Caribbean Flavor

There are 4 forms of market segmentation that are generally used. Market segmentation is one of the oldest marketing strategies in the record. However, with wider customer preference and customer population, market segmentation has increasingly become vital for every marketing strategy or business. While launching the product, it will be vital to consider market segmentation. To identify the demands, needs and wants of clients, it will be vital to conduct market segmentation initially.  The initial step is to establish which form of the client will prefer coffee with Caribbean flavor. The client will be from the target segment. That is the people that will want the coffee, whe