INB205 Week 8 day 3 making an advertising campaign
To develop an ad campaign we need to:
1) Know our target
Be certain what social, cultural, demographic, psychographic group you are trying to reach with your ad otherwise a misinterpreted message can lead to more than law suits and ill will towards your brand if you targeted the wrong audience. Research is all well and good but you must bend to your target’s will and let them feel on their own they need the product rather than pressuring them to buy.
2) Know our message