Complete the following problem related to market research and segmentation for your marketing plan scenario.
Conduct research on the consumers in the area using at least two lifestyle analyses and marketing research databases discussed in Ch. 4 & 5 of Essentials of Health Care Marketing.
Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility.
· Based on your research, describe two ways the facility could segment their market.
· How does this profile provide you with insight on how the people in this neighborhood perceive your facility?
· Based on your research, assess the lifestyle profile you developed.
· Is the demographic and psychographic information you found accurate? Why or why not?
Review the Health Care Marketing Plan Presentation document in the Course Materials section for more information.