HCS/539 DISCUSSION QUESTION - 26360

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1-      Why is gathering information on target market consumer decision-making essential to formulation of the marketing strategy? Give specific examples.

2-     How would a SWOT analysis be used to develop a new service or new health care program? Be sure to support your rationale with specific examples.

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Week 2

1-      Why is gathering information on target market consumer decision-making essential to formulation of the marketing strategy? Give specific examples.

Gathering information on target market consumer decision- making is essential to formulation of the marketing strategy for many reasons. Information can help figure out facts that are vital in the decision-making process. In order to develop a great marketing strategy, it is very important to know exactly what type of targets that one will be dealing with. By gathering information from different groups, or by using market segmentation, one can figure out which groups have similar needs or want in order to help the organization to better prepare a marketing strategy that will target those g