Good marketing strategy planners know that: - 8991

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Good marketing strategy planners know that:

A.  target markets cannot be large and spread out.

B.  the terms "mass marketing" and "mass marketer" mean basically the same thing.

C.  mass marketing is often very desirable and effective.

D.  firms like Nabisco and Wal-Mart are too large to aim at clearly defined target markets.

E.  target marketing does not limit one to small market segments.

 

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Good marketing strategy planners know that: