GB512: Business Communications (Graded A+) - use as a guide only - 22757

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GB512: Business Communications

Unit 2: Planning, Writing, and Revising

Letter Package:

In this segment of the Evan Thomas video he provides some excellent and sometimes entertaining observations on what writers will do to avoid getting started writing. This is definitely a video clip worth your viewing time.

Here is the link to the video: http://kucourses.com/ec/media/store/mediagrad/video/Thomas/thomas_player_02.html

The letter package assignment in this unit gives you an opportunity to practice a range of styles used in international correspondence.

Your assignment is to write five letters for five different audiences. The objective of each of the first four letters is to let the recipient know that a request to carry a product is being turned down. The fifth letter involves a personal response. While abroad on business you made friends with someone at a professional conference held in Japan. He has sent you a letter inviting you and your family to come and visit when you are next in Japan. Your new friend wants you to visit his home and dine with his family. Accept this invitation in a cordial letter. Advice from Flood, Weiss, and Thomas will be invaluable for completing the assignment.

Assignment Checklist:

                         

Write 5 letters: 4 Business letters and 1 personal letter

 

Accommodate 5 different audiences

 

Using your Flood and Weiss texts for reference, communicate that their request is being turned down in the 4 business letters

 

Accept the personal invitation to visit the Japanese family

 

Use the appropriate format and proper English mechanics according to your reading

 

Scenario:

Your company, Chalmers Industries, sells high quality wood chipper blades for customers worldwide through its retail stores, website, and catalogs. Your chipper blades are designed for business users primarily, customers using their wood chippers daily and vigorously. Your chipper blades are high quality steel, carefully cast, polished, and sharpened. For the price, your customers get top-quality materials, precision manufacturing, and innovative designs that help them do better work in less time.

Chalmers Industries sells both its own ChipRite blades as well as blades made by other manufacturers. Four of those companies have just written you to ask if Chalmers Industries would like to carry their new line of mid-range blades that would cost more than the mass market, hardware store blades, but less than Chalmers Industries’ blades. Your job is to filter requests such as this, rejecting those that don’t meet Chalmers Industries’ criteria. While these companies’ blades are of decent quality, they achieve their lower cost through lower quality steel

 

 

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