Functions of Management at Apple updated - 94329

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Executive Summary

The mobile phone industry as a whole is a one of the fastest growing industries in the world and expanding globally rapidly as developing countries emerge. Cell phones have gone through major changes since their introduction in 1994, are constantly evolving to meet customer expectations. In January 2009 the total number of mobile phone subscriptions in the world reached over 4 billion. Worldwide, sales to end users in first quarter of 2010 totalled over 314 million units recording a 17% surge compared to the same period in 2009 from a recent Gartner report. This growth was majorly driven by double-digit growth of smart phone sales in more mature markets. According to a recent analysis, IDC has predicted that “the sales of cell phones are going to grow by an additional 11% – 12% in the coming few year(s).”

Management styles and functions play a vital role in the success of the mobile industry (Dowling, S., 2010, p.10). This paper talks about the Apple Corporation styles of management and factors leading to success in the smart phone market.


Management and its functions

Management is the process of working with people and resources to accomplish organizational goals. Good managers do those things both effectively and efficiently. To be effective is to achieve organizational goals. (Chen, Z., 2006, p.12) To be efficient is to achieve goals with minimal waste of resources—that is, to make the best possible use of money, time, materials, and people. Some managers fail on both criteria, or focus on one at the expense of another. The best managers achieve high performance by focusing on both effectiveness and efficiency. Although the context of business and the specifics of doing business are changing, there are still plenty of timeless principles that make great managers, and great companies, great. While fresh thinking and new approaches are required now more than ever, much of what has already been learned about successful management practices remains relevant, useful, and adaptable, with fresh thinking, to the 21st century business environment. The functions of management in any organization is planning, organizing, leading, and controlling

Planning: It is specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve those goals. Planning activities include analyzing current situations, anticipating the future, determining objectives, deciding in what types of activities the company will engage, choosing corporate and business strategies, and determining the resources needed to achieve the organization’s goals. Plans set the stage for action and for major achievements.

Organizing: It is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals. Organizing activities include