Foreign Market Entry and Diversification - 20903

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Assignment 1: Crafting and Executing Strategy (this part is Due by Saturday)


1. Develop an argument supporting the importance of a strategic plan for the success of the defined business.

2. Create a mission statement for the company explaining how the mission will be essential to the company’s success.

3. Create a vision statement for the company explaining how the vision statement supports the company’s mission.

4. Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is essential to the success of the business.

5. Justify how the five (5) key objectives established support the mission and vision statements of the company as defined in the assignment.

6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.


Assignment 2: Employing Strategy in a Competitive Environment


This assignment builds upon on the strategy elements created Assignment 1.

Write a four to eight (4-8) page paper in which you:

1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.

2. Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.

4. Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.

5. Evaluate how global competition may impact the business strategy and determine how the company should respond.

6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.


Assignment 3: Foreign Market Entry and Diversification


Based on the strategy created in the previous assignments, write a four to five (4-5) page paper in which you follow these formatting requirements:


1. Create an argument for diversification of your business that will be presented to the board of directors or business investors.

2. Develop a strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activity.

3. Identify and discuss the foreign market that the company should enter and discuss the strategy it should use to enter the market.

4. Discuss the challenges that company may face in the foreign market, and how it might respond strategically to minimize the impact of these challenges.

5. Create a scenario when it would not make sense for the company to diversify or expand into a foreign market. Provide support for your rationale.

6. Assess how the company will create a business environment conducive to ethical behavior.



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Foreign Market Entry and Diversification.docx
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