Following the ________ approach to target market selection encompasses a strong knowledge of - 10778

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Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion. 

A.  full market coverage 

B.  market specialization 

C.  selective specialization 

D.  product specialization 

E.  single-segment concentration  

 

Solution Description

Following the ________ approach to target market selection encompasses a strong knowledge of the segmen