Following the ________ approach to target market selection - 6970

Solution Posted by
UoPExpert

UoPExpert

Rating : (2)F
Solution Detail
Price: $1.30
  • From: ,
  • Posted on: Fri 06 Apr, 2012
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion. 

A.  full market coverage 

B.  market specialization 

C.  selective specialization 

D.  product specialization 

E.  single-segment concentration  

 
Solution Description

Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and o