Following the ________ approach to target market selection - 6870

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Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion. 

A.  product specialization 

 B.  market specialization 

 C.  single-segment concentration 

 D.  full market coverage 

 E.  selective specialization 

 
Solution Description

Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies throu