Following the ________ approach to target market selection - 6773

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Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.

A.  market specialization

B.  product specialization

C.  full market coverage

D.  single-segment concentration

E.  selective specialization

Solution Description

Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and op