The five broad categories of external forces and are explained below: -
1) Globalization: - One of the biggest importances of the globalization that it increases competiveness and Apple Inc has been able to rip the benefit of the globalization. The globalization has externally improved the market base. The management has to work according to the countries policies. The employees of the company have also been affected by the globalization as there has been a price cut and the work has regularly been outsourced.
2) Technology: - It is the first and foremost priority of every company. Millions and millions dollar are been expended on technology to outcast the competitor. The management always tries to make an effort to bring in new technology. Apple has a research department in it’s headquarter in California. The latest product since post 1980 has made Apple one of the most valuable brand of the world.