Entrepreneurship Marketing Paper - 77908

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  • From: Business, Marketing
  • Posted on: Mon 24 Nov, 2014
  • Request id: # 75831
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understand the target market. The target market is made up of the customers that will buy the product. The target market can be broken down into four “who, where, why and how” components (Kerr, 2012). For Invokana the target market are people suffering with Type II diabetes but doctors prescribe the drug show