Constructing an Account of an Argument with Audience Analysis
For this essay, you will choose ONE of the following texts from the final unit (LeGuin’s “The Ones Who Walk Away from Omelas,” Williams’s “The Clan of One Breasted Women,” Carr’s “Is Google Making Us Stupid?” Gladwell’s “Small Change,” or Vonnegut’s Cat’s Cradle) and discuss how one specifically defined audience influences the rhetorical choices the author makes in his/her text, as well as why and how those choices might be convincing to this particular audience. In other words, the thesis and analysis should describe how a text and a particular audience interact.
Length: 1200-1500 words (with word count at the end!)
Final Draft Due: Tuesday, May 19th (uploaded on BB SafeAssign only)
Format: Times New Roman, 12 point. Double Spaced. One inch margins. MLA Documentation. Last name and page number at top right corner of every page.
Your goal is to construct an account of an argument and how that argument is shaped by a specific audience. An account is not the same as a summary, although you may need to do some (minimal) summary to set up your analysis. Your paper should explain how one specific audience that you have defined has influenced the author’s argument and the rhetorical moves he or she is making to appeal to that audience.
When crafting your thesis, questions to ask yourself include: How do the argument and audience reflect a particular time and place? How is the author crafting the text with that audience in mind? What ideas or strategies does he or she include to persuade that audience, and how are they persuasive? Why might these choices work for this audience in particular (as opposed to others)? What are some assumptions the author has about this audience when making these choices?
Keep in mind: you are not agreeing or disagreeing with the author’s argument, only analyzing it in terms of how these rhetorical choices are crafted with a particular audience in mind and why they are effective to that audience.
Successful papers will…
• Begin with an introduction that draws in the reader and signals a plan for the essay. Quickly identify and define which audience you are working with and closely stick with it throughout the essay.
• Include a thesis that contains an original argument (not the author’s—yours!) about how one specific audience shapes the argument and the rhetorical moves of the text. This thesis should identify which discussion points your argument will focus on and what order they will appear in the essay.
• Be written as though addressing an academic audience unfamiliar with the author’s text. (In other words: explain what you mean—don’t leave it for the reader to piece together).
• Provide evidence/quotations to illustrate your points, as well as a full explanation of WHAT is being said and WHY it’s important. In short, all analysis should be fully explained and link back to your thesis.
• Focus analysis of the text on how the author is identifying their audience, why that audience is important, what the author’s assumptions about that audience are, how the author is crafting the text with that audience in mind, and how those techniques are expected to influence/effect that audience. In other words, your analysis should dive deep!
• Incorporate smooth transitions and appropriately integrated quotations so the reader moves easily from one idea to the next.
• Conclude with ideas about how the text, the author’s argument, and your argument might shed some light on the larger issue at hand, giving the reader a sense of completeness without repeating exactly what you already said. (In other words, don’t rephrase your intro/summarize the paper I just finished reading)
• Be edited carefully for grammatical errors, misspelled words, and typos—using MLA format for citation.
Grading Rubric for Project #3